I came up with this idea as a freelancer and helped see it through the presentation phase. Like most freelancers, I wasn't kept on to execute it. The great Bharat Kumar and Marcelo Ramirez brought this home. It won the Craft Grand Prix for advertising at Cannes.
Co-written with Majority ATL. I also directed this one.
Art Director: Mark Taylor
Directed by: Paul Hunter
Created with Jon Randazzo under the creative direction of Kash Sree and Craig Smith.
Direrctor: Ivan Zacharias
Branded content series that ran on Discovery Channell. 8 high school students built a rocket and sent it into space using a VAIO computer.
I creative directed this piece conceived by Ben Barney and Ryan "Pocket" Fluet.
Written with W+K Amsterdam
I got to write this with my dear friend Peter Rosch. Art direction by Sean Stell. For Mullen/Lowe Los Angeles.
Directed by Adam Berg with Smuggler.
Co-written with Peter Rosch for Preacher, ATX. I also directed this one. DP: Alex Disenhof
The KD12 paid homage to 90s culture. We shot this in Oakland and got to hear KD talk about how music impacted his life. Written and directed by: Amir Farhang
DP: Jomo Fray
The NBA celebrated its history of inclusiveness, set to excerpts from Martin Luther King Jr’s famous “I Have A Dream” speech against powerful images of the League’s color barrier being broken in 1950; of Violet Palmer, the League’s first female ref; of Jason Collins, the first openly-gay player in the NBA, and more.
Deutsch LA with Ryan McGlaughlin.
Creative direction by Matt Ian.
Directed by The Mercadantes.
My partner Jon Randazzo and I were jr's when we came up with this idea. It changed our careers. And it was the first legit thing we'd ever sold, which became a TV show on MTV and won BBH basically every award you could imagine. The Axe work in general doesn't age well, however this concept was based in a human truth and the pressures of being a young man trying navigate his way through the dating world. Surely, it would look much different today. More sophisticated, in fact. I hope they ask us to reboot it.