Papa Johns x Shaq

“Shaq Sized Family”
Agency: Camp+King
DP: Eric Schmidt
"Big Boi House”
Agency: Majority ATL
DP: Isiah Donte Lee

Buffalo Wild Wings

Agency: The Martin Agency

DP: Alex Disenhof


“Meet the Stars of the New IKEA Catalogue"
Agency: DDB Brussels
DP: Daniel Trapp

Best Casting Ciclope. CDA Awards. Cannes. Clios.

Tommy John x Kevin Hart

Agency: Preacher
DP: Morgan Susser

Golden State Warriors

“The Runner”
Agency: GoodbySilverstein&Partners
DP: Raymond Hwang

I have found a previously
love of sports.
At least I love the Warriors.
Something about basketball
is so graceful, the players so serious,
skilled, non-violent
and intense;  I sit grunting and groaning
like everyone around me;  We are
for a short time, family, and these are our brothers
engaged in peaceful war.
I love it that the state house
wears blue and yellow
in long emphatic lights
the whole season
the team is playing
and that our waitress
wears blue and gold earrings
and shakes her curly dark hair
to make sure
we notice them.

-Alice Walker, Loving Oakland

Nike: The Church

Winner Cannes Grand Prix: Industry Craft

In 2018 I was commissioned by Nike Basketball via Momentum Worldwide to conceive an experiential space that reignited the the passion of hoops for the city of Chicago, which has seen its faith in the game ravaged by gun violence which made many of the public courts unsafe.

Drawing from spirituality and the notion that the Faith had to be restored, the idea was to convert a church into a state of the art basketball facility that could host events and clinics for kids.

The Church of the Epiphany, built in 1885, was retro-fitted with stained glass windows and adorned with hoop-inspired spiritual iconography that represented a light that emerged from the darkness.

American Greetings

“Worlds Toughest Job”
Agency: Mullen/Lowe

Cannes Gold Lion. One Show Gold. D&AD Yellow. Grand Effie.

Nike Basketball

Agency Space 150
DP: Jomo Fray


Agency: BBDO New York
DP: Nanu Segal

State Street Global Advisors

State Street Global Advisors
Agency: McCann Worldwide
DP: Galo Oliveras


Agency: Wieden+Kennedy
DP: Allison Anderson

Gatorade X Serena Williams

“Serena Williams”
Agency: TBWA/Chiat/Day/LA
DP: Toby Irwin


In 1999 I took a job working with Shaquille O’Neal for an online shoe brand he was trying to launch.

It would mark the beginning of a 20 year working relationship.

This idea was ahead of its time in many ways. We wanted to show the life of the NBA athlete and pull the curtain back.

At the time, It had never been done before.

The problem was that we couldn’t upload the content fast enough and even if we could, people didn’t have the bandwidth to stream any of it.

It was really made for social media, but we were in the flip phone era.

What I love about this is how even at 19, all Kobe cared about was winning championships.

Vince Carter could have the Slam Dunk contest. Kobe wanted rings.

That year, he and Shaq would win their first of three together.

The rest is history.

Mamba Forever.


“We Love Wrestling”
Agency: Wieden+Kennedy
DP: Allison Anderson

The Persian (Short Film)

Inspired by true events.

A wayward Iranian walks into a convenience store in the middle of nowhere and is confronted by the threat of ignorance and Islamophobia in present-day America.

Written and directed by yours truly.
DP: Christophe Lanzenberg
Producer: Omar Bustos

Official Selection: LA Shorts. Miami Short Film Festival. Iranian Short Film Festival. Nashville Short Film Festival