NIKE - The Church of the Epiphany

In Chicago, during an era of gangs, drugs, and violence, we were tasked with inspiring belief among the next generation of Chicago basketball players.

The answer was simple: Go to the one place in Chicago more sacred basketball….The Church.

The Church of the Epiphany, renamed The Just Do It HQ, was transformed into a basketball safe haven programmed with elite pro trainers, world-class recovery gear, nutrition coaching, elite open runs, and various tournaments that ran for the month of August engaging all members of the Chicago community.

The Results:

23 Days of programming

1,997 Young athletes

67 Schools

10 Nike Athletes

A wild amount of media buzz from news outlets ranging from BET to ABC, NBC, Hypebeast, SLAM and more.