NIKE - The Church of the Epiphany
Grand Prix for Industry Craft, Cannes Lions 2019.
Experiential art installation conceived for Nike Basketball and Momentum Worldwide.
The gun violence epidemic claimed the game of basketball in the city of Chicago. Kids were too afraid to go outside and ball.
The brief was to create an experience that gave the youth a safe place to reconnect to the game and restore Chicago’s high basketball status.
The faith had gone dark, so I came up with the idea of building a Church where we could let some of the Light back in.